Fruit and vegetable packaging
development is no longer just about protecting produce between point A and
point B. It’s about turning packaging into miniature in-store billboards that attract the consumer’s attention and drive sales. Packaging designers
are constantly coming up with new ideas to get fruit and veg flying off the
shelves, so we feel it’s time for an overview!
Trend #1: Easy-peasy does it
Consumers are more likely to buy fresh
products if they’re easy to use, whether it’s for cooking or for on-the-go
snacking. In other words, the easier the packaging, the better the product will
sell. So how do you make fruit and vegetable packaging as easy as possible?
Some growers package their fruit and veg along with complementary ingredients
and recipes, so consumers can buy a complete food kit that is
ready to use. Another great example is packaging fruit and veg in single serving containers, ideal for having a quick and easy snack while you’re out and about.
Trend #2: Look at me! Pick me!
Consumers are used to a prepackaged lifestyle. Almost every product they buy involves the ritual of opening the product
for consumption. Soup comes in cartons and cans, candy bars are wrapped in vibrant
colors, clothes never leave a store without a bag… Products are as much about
packaging as they are about product quality. Consequently, consumers can feel
disconnected from a product when packaging is absent. Fruit and veg
distributers seem to have caught up with this and are increasingly packaging
their products in
cartons to make them more appealing, fun and
appetizing.
Trend #3: It’s all a masquerade!
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Okay, we’ll admit that this one hasn’t
quite made it to the top trends in fruit and vegetable packaging just yet.
However, we’re convinced that it’s only a matter of time before stores are
stocked to the ceiling with fruits dressed up as vegetables and vice versa.
Because seriously, how cool is this?
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